There are three general types of influencer relationships: Adversaries, Agnostics, and Advocates
Influencer marketing is cost-effective and practical. Done well, it can directly increase sales and enhance the impact of existing marketing efforts without requiring the development of a completely new strategy.
We understand that consumers regularly navigate an oversaturated landscape of marketing messages.
Exchange: Building a relationship with an influencer means understanding that they are motivated (at least somewhat) by self-interest.
Identifying Your Influencers: An influencer’s power is rooted in their reach, but for a brand’s purpose, their sentiment on a topic, consistency with brand image and connections within a target community are equally important.
When influencer marketing is done well, it expands the reach of brand’s key messages and introduces brands to new audiences, making it a cost-effective, scalable, trusted means of broadly sharing messages.
Influencer relationships shouldn’t just be placed into a marketing silo and left there.
Use human language to express human emotions to solve human problems, and you can best showcase the brand to both influencers and consumers.